Hello!

Niche Design Studio is the work of Liz Strazzella and Hanna Virtanen

Whether you need to launch a fashion accessories line or take your existing collection to the next level, we can help.

With a range of experience in fashion accessory or handbag design, merchandising, sourcing, importing, branding, packaging, surface design, product development and supply chain management we help bring great ideas to life.  We will utilize established relationships with offshore manufacturers to secure accessible pricing and minimum order quantities suitable for small businesses and start-ups.

Basically, we roll up our sleeves and get stuff done.

 To learn more about how we can help you with your product or business schedule a FREE 30 minute consultation.

OUR WORK HAS BEEN SOLD AT

Target + Anthropologie + Bergdorf Goodman + Urban Outfitters + Nordstrom + Walmart + Barney’s New York + Staples + Forever 21 + Tuesday Morning Corporation + Costco + PetSmart + Petco + TJX Companies + Francesca’s + Bed Bath & Beyond Inc. + Various boutiques

AND FEATURED IN
Press: Woman’s Day + Womens Wear Daily + Teen Vogue + Zoe Report + The Bag Snob + Family Circle + InStyle Magazine + Better Homes and Gardens
Television: Homeland + Pretty Little Liars + Beverly Hills 90210 + American Horror Story


DESIGN WORK

Click on the categories below for a few examples of our design work that we are particularly proud of.

ACCESSORY DESIGN

Handbags, travel accessories, cosmetic bags, backpacks, performance accessories and fashion products designed and developed.

ACCESSORY DESIGN

BRANDING & PACKAGING

Branding, packaging, look books and marketing collateral designed and developed with a collaborative approach.

BRANDING DESIGN

TEXTILE & SURFACE DESIGN

Custom repeat textiles developed for a range of clients in the apparel, gift, homegoods and accessory industries.

SURFACE DESIGN